Sales Tools / CRM
Discover and compare the best Sales Tools / CRM solutions for your supply chain business
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What are Sales Tools and CRMs for Logistics?
Sales tools and CRMs for logistics are tuned for the workflows of brokers, 3PLs, carriers, and forwarders - managing shipper pipelines, lane-level pricing, RFP responses, and the long sales cycle of a logistics deal. They go beyond generic CRM by integrating with TMS, pricing engines, and email systems already used by sales reps.
Key features
Account and contact management
Shipper-side stakeholders, plants, DCs, and decision makers.
Pipeline and forecast
Deal stages, lane volumes, and revenue forecasting.
Lane-level data
Quotes, awards, win rates, and historical pricing per lane.
RFP support
Manage RFP responses, lane bids, and pricing committees.
TMS integration
Pull won-business data from the TMS into account performance views.
Who uses it
Broker
Brokers use logistics-specific CRMs for shipper pipeline, RFP responses, and lane-level account growth.
3PL
3PLs use logistics CRMs to manage long sales cycles and complex multi-service proposals.
Carrier
Asset-based carriers use logistics CRMs for shipper account management and direct contract sales.
Freight Forwarder
Forwarders use logistics CRMs to track shipper accounts, lane volumes, and quote-to-award conversion.