Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role

We are looking for a Senior Marketing Manager to lead marketing for Motive in the UK. This is a high-impact, hands-on, broad-based role and the primary marketing presence in the market.

This person is responsible for turning Motive’s global strategy into locally relevant programs that generate high-quality pipeline, support revenue growth, and strengthen customer relationships. The role’s core priorities are owning the UK marketing plan, driving targeted inbound pipeline, contributing to product marketing and localisation, leading field marketing and events, and reporting progress to stakeholders so the team can prioritise and pivot as needed.

You will work closely with UK Sales leadership and the US Marketing team, bringing the voice of the UK customer back into the business and ensuring Motive’s positioning, programs, and content resonate in-market. You will own the strategy and execution of the marketing plan as well as priorities and reporting - ruthlessly prioritising to ensure focus and support in the areas of most impact. The successful candidate will be comfortable stretching across disciplines, working cross-functionally, and delivering on the priorities that matter with limited day-to-day support.

What You’ll Do

Own the UK marketing plan, priorities, and reporting

Build and own the integrated UK marketing plan across priority segments, aligning activity to regional revenue and pipeline goals.
Set clear priorities and make thoughtful trade-offs across inbound, product marketing, field marketing, events, and sales support based on expected impact and available resources.
Serve as the primary marketing point of contact for UK Sales leadership and key cross-functional partners.
Build lightweight processes, documentation, automations, and reporting that make UK marketing activity visible, repeatable, and scalable.
Report progress, performance, and market learnings to Sales and Marketing stakeholders, using data to recommend where to double down, pause, or pivot.
Work with the Revenue and Marketing Analytics teams to measure performance from lead through opportunity and inform ongoing prioritisation.

Drive targeted inbound pipeline

Take core responsibility for targeted inbound pipeline-generating activity in partnership with Growth Marketing, Sales, and Analytics.
Help plan, execute, optimise, and measure focused campaigns and programs aligned to UK priorities and target accounts.
Build account and territory plays with Sales and track performance through the funnel.
Ensure inbound activity is connected to clear follow-up plans, audience priorities, and regional revenue goals.

Contribute to product marketing, localization, and sales support

Contribute to the localisation of company and product positioning, messaging, and value propositions so they are relevant to UK buyers and differentiated in the market.
Build strong feedback loops with Sales, customers, Product, Product Marketing, and global Marketing to share market learnings and support continuous iteration.
Support the extension of product launches and feature releases into the UK, working with global cross-functional teams to ensure relevant local activation.
Contribute to sales collateral, presentations, enablement materials, and other resources that help the UK Sales team effectively position the Motive platform.
Support the development of UK customer stories, testimonials, case studies, and other customer-facing proof in partnership with customers and the US team.
Represent the voice of the UK customer internally, sharing insights with Product, Sales, Product Marketing, Customer Marketing, Communications, and broader Marketing teams.
Lean on the Sales Enablement and local teams for support, bringing in the right resources where available.

Sr. Marketing Manager