Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well.

While our headquarters are based in Denver, Colorado, our team spans the globe, with teammates across Brazil, Poland, the Philippines, Mexico, and beyond. We care deeply about our customers and foster a culture where our company, people and Pros grow and succeed together—no matter where they’re based. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.

We also offer:

A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
Paid holidays and flexible, take-it-as-you-need-it paid time off
Equity in a rapidly growing startup backed by top-tier VCs
Monthly tech reimbursements
A culture built on innovation that values big ideas, no matter where they come from

Role Overview

As a Senior Product Marketing Manager, you guide business owners through the diverse world of our products in a clear and engaging way, helping them realize their full potential in expanding their businesses. You excel at understanding their needs and pointing them to the right tools and solutions. You combine analytics and user insights to develop and optimize acquisition and customer marketing strategies to drive revenue. You are passionate about finding solutions for our service professionals (our Pros) and building delightful, on-brand experiences. You thrive in cross-functional environments, working with marketing, product, business operations, customer success, strategy & operations, and sales teams to perform customer research, drive product and commercial strategy through cross-functional influence, collect requirements, and manage asset production. You feel at home using data and AI tools to make decisions, whether through analytics, user research, customer feedback, or sales team feedback.

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

Own the AI marketing strategy for our product line, shaping market perception and storytelling for AI features and capabilities
Harness customer insights and competitive analysis to collaborate with product and marketing teams and develop effective product marketing strategies
Monitor the competitive landscape and broader AI market on an ongoing basis
Take high-level ideas and open-ended areas of opportunity and translate them into clear, actionable plans to execute against
Design and run A/B tests and experiments to validate before scaling
Serve as an example and mentor to junior team members
Plan and coordinate go-to-market strategies for new AI product launches, ensuring a unified approach to launching new AI products
Orchestrate product launch activities with cross-functional teams to maximize product uptake and visibility
Monitor product performance throughout and after launch, refining our approach based on real-world feedback, market shifts, and new opportunities to sustain product momentum
Empower Sales and Customer Success teams with essential tools and narratives, enabling them to communicate the product’s story compellingly and effectively

Qualifications:

5-7 years of experience in Marketing, Strategy, or a related field
Bachelor’s degree in Marketing, Business Administration, related field, or equivalent work experience
Direct experience marketing AI features or AI-powered products
Demonstrated strategic experience beyond execution
Experience planning and executing integrated go-to-market campaigns across multiple marketing channels
Experience leading go-to-market strategies, approaches, and levers
Proven track record of collaborating cross-functionally to achieve shared key performance indicators (KPIs)
Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation

What will help you succeed:

A multi-dimensional background with a breadth of cross-functional interests or depth of specialized mastery
Personal resilience to learn from scratch, and willingness to dive into ambiguous problems

Senior Product Marketing Manager (AI)