Who we are:

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram.

Who you are:

We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Senior Segment Product Marketing Manager (Public Sector) who will be a senior individual contributor within Geotab’s Segment Product Marketing team. This role owns the end-to-end marketing strategy and execution for Geotab’s assigned segments, with minimal oversight and deep subject matter expertise. Recognized as Geotab’s internal authority on segment go-to-market, this role sits at the intersection of strategy, market intelligence, and cross-functional execution. If you love technology and are keen to join an industry leader, we would love to hear from you!

What you'll do:

You will own the end-to-end strategy and execution for Geotab's Public Sector segments — Public Works, Public Safety, People Transportation, and Public Administration — spanning research, messaging, content, and sales enablement, and be able to demonstrate the pipeline results generated. You understand government buying cycles, multi-stakeholder procurement processes, cooperative purchasing vehicles, and compliance considerations such as FedRAMP, CJIS, and FERPA that shape public sector purchasing decisions. You're a strong cross-functional partner to both Sales and Product, and you know how to tailor a message to government, education, and municipal buyers without losing the brand.

The Senior Segment Product Marketing Manager (Public Sector) is instrumental in shaping and executing comprehensive marketing strategies that align with Geotab's public sector revenue objectives. This role requires impactful relationships across Marketing, Sales, and the partner ecosystem to propel Geotab's market presence within Public Works, Public Safety, People Transportation, and Public Administration. By collaborating closely with demand generation, content, events, product marketing, and sales teams, this role ensures that marketing plans are seamlessly integrated with public sector goals. Through effective communication, market intelligence, and strategic execution, this role maximizes the impact of marketing efforts — creating a unified approach that supports Geotab's public sector revenue objectives.

How you'll make an impact:

Lead the development of comprehensive marketing strategies for all assigned segments; mobilize cross-functional teams to ensure alignment with overall segment business goals.
Develop a marketing strategy for the assigned segments that targets ideal customer profiles (ICPs), priority market tiers, and buyer personas to drive new customer acquisition, existing account expansion, and retention. Define, own, and maintain segment ICP definitions and buyer persona maps — including target buyer profiles, pain points, motivations, objections, and trust signals, updating them as markets evolve and win/loss data shifts.
Conduct segment-specific research — including buyer interviews, surveys, win/loss analysis, and industry data synthesis — and translate insights into tailored marketing programs, messaging upd