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Senior Manager, Product Lifecycle Marketing
Wave FinancialToronto, Ontario
Opens on the employer's site. Full compensation and requirement details are on the official posting.
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About this role
At Wave, we help small businesses to thrive so the heart of our communities beats stronger. We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously.
The Senior Manager, Product Marketing is a player–coach role responsible for leading, developing, and scaling the Product Marketing function at Wave. You will manage a team of Product Marketing Managers while owning strategic go-to-market execution across Wave’s product portfolio. This role ensures product marketing operates as a true growth engine. You’ll own the “why” and “what” behind Wave’s products—ensuring clear positioning, differentiated messaging, and strong go-to-market execution that drives adoption, conversion, and expansion in a PLG model. This is not your traditional Product Marketing role. Wave is a sales-free organization and operates in a product-led environment, so experience working in a PLG motion will be critical to success in this role.
The Senior Manager, Product Marketing is a player–coach role responsible for leading, developing, and scaling the Product Marketing function at Wave. You will manage a team of Product Marketing Managers while owning strategic go-to-market execution across Wave’s product portfolio. This role ensures product marketing operates as a true growth engine. You’ll own the “why” and “what” behind Wave’s products—ensuring clear positioning, differentiated messaging, and strong go-to-market execution that drives adoption, conversion, and expansion in a PLG model. This is not your traditional Product Marketing role. Wave is a sales-free organization and operates in a product-led environment, so experience working in a PLG motion will be critical to success in this role.