Director, Product Marketing

Director, Product Marketing At Tive , we imagine a fully-transparent world in which everything and everyone is connected. We innovate beyond what the world thought possible—so what people hold near and dear arrives on time and in full. We believe (and live!) four core values: Transparency First:  We make everything visible so that everyone can operate better Always strive to make things simpler We are One Team, we have each other's backs Relentless iteration to optimize and improve Whether shipped by road, rail, ocean, or air, Tive reduces shipment delays, minimizes rejected loads, and decreases theft, damage, and spoilage. Our customers count on Tive to ensure that their shipments are delivered on time and in full—because every shipment matters. As the Director, Product Marketing , you will lead the next chapter of Product Marketing at Tive. Reporting to the Director, Global Marketing, you’ll bring the strategic thinking, customer focus and narrative clarity needed to sharpen how we position our products and communicate their value across our evolving hardware and software capabilities. As our offering grows in complexity and reach, you’ll own the messaging frameworks, product and vertical positioning, and Go-To-Market strategies that ensure Tive stands out and scales effectively. With proven experience developing others, you’ll also manage an existing Senior Product Marketing Manager and together, you’ll operate as a highly collaborative team, with this role focused on setting strategic direction, evolving the function and ensuring we are equipped to scale with confidence. This is a high-impact role for a senior product marketer who is ready to shape how Tive tells its product story and scale a function that is critical to Tive’s next phase of growth.  About the Role Own the development and evolution of product and vertical-level messaging across Tive’s full product portfolio Lead Go-To-Market (GTM) planning for major launches and updates, working cross