Under Armour is a retail and eCommerce company focused on Athletic apparel. Merchandise categories: Apparel; Footwear; Accessories; DTC / wholesale. Operating geography: United States plus international markets.
Research reviewed 2026-10-28. Directory inclusion does not establish paid membership or endorsement.
Retail and eCommerce operations
Retail category
Athletic apparel
Merchandise
Apparel; Footwear; Accessories; DTC / wholesale
Headquarters
Baltimore, MD, United States
Ownership
Public — NYSE: UAA / UA
Sales channels
Omnichannel stores + e-commerce
Online shopping
Yes — company-operated e-commerce / digital commerce
Marketplace model
Not a primary public marketplace model
Stores and customer-facing operations
Global DTC and wholesale network
Distribution and fulfillment
Company-wide facility counts were not captured in the supplied public evidence.
Operating geography
United States plus international markets
Published scale
Global DTC and wholesale network · Current public company / corporate information reviewed through Oct. 28, 2026
Private fleet evidence
Not publicly verified as a material owned private fleet; may use dedicated / contracted carriers
Omnichannel operations
Physical-store and digital-commerce channels documented; specific pickup, ship-from-store and return capabilities vary by banner / location and should not be inferred beyond public evidence
Supply-chain initiatives
Public sustainability / supply-chain efficiency initiatives disclosed; use company sustainability or annual reporting for current detail