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    Tray.io

    Automation platform with visual workflow builder and extensive integrations for 3PLs.

    Founded 2012
    San Francisco, CA
    201-500
    tray.io
    Size:
    SMB & Mid-Market
    |
    Best For:
    3PL
    Broker
    Technology Provider

    Platform Overview

    Tray.io (now Tray.ai) is a general-purpose automation platform for SMB to mid-market 3PLs, brokers, and SaaS vendors. Its visual workflow builder enables complex multi-step integrations across CRM, ERP, TMS, and operational tools without coding. The platform supports real-time and scheduled triggers, data transformation, conditional branching, and error handling. Pre-built connectors cover Salesforce, NetSuite, SAP, Shopify, and hundreds of other enterprise applications.

    Core Strengths
    • Visual workflow builder
    • Extensive integration library
    • Flexible automation for complex processes
    Best Suited For
    • Mid-size 3PLs building automations
    • Brokers with complex workflows
    • SaaS vendors integrating logistics
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    Why Choose Tray.io

    Automation platform with visual workflow builder and extensive integrations for 3PLs.

    Best For
    SMB & Mid-Market
    3PL
    Broker
    Technology Provider

    Tray.io Features (6)

    Visual Workflow Builder - Low-code automation development
    Integration Library - Pre-built connectors for business applications
    Logic Controls - Conditional branching and data transformation
    Error Recovery - Automated retry and exception handling
    Monitoring Dashboard - Real-time workflow execution visibility
    Team Collaboration - Multi-user workspace and version control

    Tray.io Integrations (8)

    Salesforce
    HubSpot
    NetSuite
    Slack
    Jira
    Marketo
    ServiceNow
    Workday

    Company Background

    Company Details
    Founded:2012
    Location:San Francisco, CA
    Employees:201-500
    Website:tray.io
    Company History
    2012 Founded in San Francisco
    2020 Series C ($50M)
    2021 Vista Equity investment
    Funding History
    $100M+
    Backed by Vista Equity Partners
    Investors: Vista Equity Partners, True Ventures

    Source: Company website, Crunchbase

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    Company information may be sourced from publicly available materials and vendor-provided data. SupplyWolf does not independently verify all information and makes no representations regarding accuracy.

    What is Tray.io?

    Tray.io is a Integration / Connectivity Platforms solution listed on the SupplyWolf supply chain software marketplace. Visual workflow automation platform with extensive integrations for teams. The company behind Tray.io is founded in 2012, headquartered in San Francisco, CA, and with a team size of 201-500.

    Frequently asked questions

    Tray.io is a Integration / Connectivity Platforms solution. Visual workflow automation platform with extensive integrations for teams.

    According to the vendor, Tray.io is positioned for teams such as Mid-size 3PLs building automations, Brokers with complex workflows, and SaaS vendors integrating logistics, primarily small and mid-sized businesses and mid-market companies.

    Tray.io lists integrations with Salesforce, HubSpot, NetSuite, Slack, Jira, Marketo, ServiceNow, and Workday. Confirm any specific integration with the vendor as part of your evaluation.

    Tray.io does not publish standard pricing. Contact the vendor through SupplyWolf to request a custom quote based on your team size, modules, and integrations.

    Tray.io is headquartered in San Francisco, CA, founded in 2012, and with a team of 201-500 people.

    Tray.io reports total funding of $100M+, Backed by Vista Equity Partners, and backed by Vista Equity Partners, True Ventures.