P&G's internal startup studio, building new consumer-product businesses with scientific, brand and commercialization resources rather than operating as a general logistics software venture fund.
P&G Ventures is an internal startup studio launched in 2015 to create consumer-product businesses in categories new to P&G. It combines entrepreneurs and innovators with P&G's research, consumer understanding, marketing and commercialization capabilities. Its current history describes brands including Zevo and Spruce. These are venture-building examples, not evidence of third-party VC investments. The studio's relevant founder lens is consumer-product science and brand creation, distinct from fundraising for freight, warehouse or TMS software. Brands & Venture-Building Examples: Zevo: Consumer pest-control brand described in the studio's history, with a 2017 launch. Studio-built brand. Spruce: Weed and grass-control brand described in the studio's history, with a 2025 launch. Studio-built brand. These are brands developed through P&G Ventures, not third-party VC portfolio investments or customer testimonials. Official sources: P&G — Ventures studio overview, October 2025: https://us.pg.com/blogs/pgventures/ P&G — Ventures history and brands, January 2026: https://us.pg.com/blogs/pg-ventures-history/