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    Motive

    Fleet operations—120,000+ customers, #1 fleet management platform, 7-month ROI.

    Founded 2013
    Public
    San Francisco, CA
    1001-5000
    gomotive.com
    Size:
    SMB, Mid-Market, Enterprise
    |
    Best For:
    Carrier
    Private Fleets
    3PL
    Manufacturers and Shippers

    Platform Overview

    Motive (formerly KeepTruckin) has evolved from an ELD compliance startup to a comprehensive fleet automation platform serving 100,000 customers and 1.3M drivers. Their July 2025 $150M raise from Kleiner Perkins at positive cash flow positions them for IPO with JPMorgan as lead bank. The AI-powered platform combines ELD, GPS tracking, dashcams, maintenance, and the Motive Card for spend management. Enterprise customers like FedEx Freight, Cintas, and KONE demonstrate their move upmarket, with enterprise ARR doubling since 2024.

    Core Strengths
    • 120,000+ customers with 1M+ registered drivers
    • Customer-rated #1 Fleet Management for 20 consecutive quarters
    • FedEx Freight full U.S. fleet rollout August 2024
    • AI dashcam detects unsafe behavior 4x more accurately (Virginia Tech)
    Best Suited For
    • Small to mid-size trucking fleets (10-500 vehicles)
    • Owner-operators needing affordable compliance solutions
    • Growing fleets seeking scalable all-in-one platforms
    • Operations prioritizing ease of use and quick deployment
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    Why Choose Motive

    Fleet operations—120,000+ customers, #1 fleet management platform, 7-month ROI.

    Best For
    SMB, Mid-Market, Enterprise
    Carrier
    Private Fleets
    3PL

    Motive Features (8)

    Verified
    ELD compliance and HOS management
    AI dashcams with coaching
    GPS fleet tracking
    Motive Card for spend management
    Maintenance management
    Workforce management
    AI Coach personalized feedback
    130%+ net revenue retention

    Motive Integrations (14)

    Verified
    Rose Rocket
    AscendTMS
    Vektor TMS
    McLeod Software
    Axis TMS Pro
    Tai TMS
    TruckLogics
    Fleetio
    QuickBooks
    ADP
    Comdata
    DAT
    Convoy
    Amazon Relay

    Company Background

    Company Details
    Founded:2013
    Location:San Francisco, CA
    Employees:1001-5000
    Website:gomotive.com
    Company History
    2013 Founded in San Francisco by Shoaib Makani as KeepTruckin
    April 2022 Rebranded to Motive, launched Automated Operations Platform
    July 2025 Raised $150M from Kleiner Perkins, IPO registration
    2025 100K customers, $500M ARR, positive cash flow since Q4 2024
    Funding History
    $750M+
    July 2025 $150M led by Kleiner Perkins. Series F $150M (May 2022) at $2.85B valuation
    Investors: Kleiner Perkins, AllianceBernstein, Index Ventures, G2 Venture Partners, BlackRock, Insight Partners

    Source: gomotive.com, Bloomberg, Crunchbase. Data verified December 2025.

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