Asset Tracking Software is used to locate and monitor trailers, containers, equipment, and other mobile assets. For retailers and ecommerce, this can be a specialized need rather than a core daily workflow. The work may instead belong to a customer, partner, or another team. Compare the listed details with your needs and confirm current capabilities with providers.
Verizon Connect Fleet Management, Sensitech Supply Chain Visibility, Wiliot Physical AI Platform are three product options to compare for Retailers and eCommerce in Asset Tracking Software. Review their listed details below. A detail that is not listed may still be available, so ask providers about your requirements.
Verizon Connect Fleet Management
GPS fleet and asset tracking for vehicles, trailers, and powered or nonpowered equipment. Profile fit: Fleet operators managing vehicles and trailers; Profile fit: Construction and utility teams tracking equipment across jobsites; Profiled strength: Vehicle and equipment visibility on one platform; Profiled strength: Hardwired and battery-powered asset devices.
Details to compare
- feature: Vehicle GPS tracking
- feature: Powered asset tracking
- integration: FordPass Connect (supported models)
- integration: Mack GuardDog Connect (supported models)
View full product profileSensitech Supply Chain Visibility
Shipment location and cold-chain monitoring with TempTale GEO devices and the SensiWatch platform. Profile fit: Food and life-sciences teams monitoring shipment conditions; Profile fit: Shippers selecting validated monitoring devices and services; Profiled strength: TempTale GEO devices connected to SensiWatch; Profiled strength: Location and condition data in one shipment view.
Details to compare
- feature: Shipment location monitoring
- feature: Temperature monitoring
- subcategory: Multimodal Visibility Platforms
View full product profileWiliot Physical AI Platform
Battery-free item sensing and Physical AI for inventory, reusable assets and condition visibility. Profile fit: Supply-chain teams seeking item-level location and condition visibility; Profile fit: Inventory and reusable-asset operations deploying Pixels and network infrastructure; Profiled strength: Ambient-powered, battery-free IoT Pixels; Profiled strength: Battery-free item sensing.
Details to compare
- feature: Ambient-powered, battery-free IoT Pixels
- feature: Battery-free item sensing
- subcategory: Item-Level Visibility
View full product profile| Listed field | Verizon Connect Fleet Management | Sensitech Supply Chain Visibility | Wiliot Physical AI Platform |
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| Features | Vehicle GPS tracking, Powered asset tracking, Nonpowered asset tracking, Geofence movement alerts, Equipment utilization reports, Engine-hour tracking (compatible equipment), Maintenance reminders, Mobile fleet and asset access, Dashcams (optional), ELD and DVIR tools (applicable vehicles) | Shipment location monitoring, Temperature monitoring, Humidity and light monitoring (selected devices), SensiWatch shipment map, Real-time exception alerts, Alert acknowledgement, Corrective-action records, SensiWatch mobile access, Cold-chain analytics | Ambient-powered, battery-free IoT Pixels, Battery-free item sensing, Location, temperature and handling data, Bluetooth network infrastructure, Cloud alerts and insights, Inventory data and insights, Physical AI and machine learning, Event and anomaly detection, Temperature-excursion alerts |
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| Integrations | FordPass Connect (supported models), Mack GuardDog Connect (supported models), John Deere JDLink (Fleet/MRM), Komatsu (optional built-in connectivity), Caterpillar (optional built-in connectivity), Navistar International (truck data), GM (compatible GPS hardware), Volvo (compatible GPS hardware) | Not listed—confirm with the vendor | Not listed—confirm with the vendor |
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| Subcategories | Carrier / OTR FMS, Private Fleets FMS, Field Services FMS | Multimodal Visibility Platforms | Item-Level Visibility |
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| Buyer-fit details | Fleet operators managing vehicles and trailers, Construction and utility teams tracking equipment across jobsites, Businesses monitoring powered and nonpowered assets, Teams reviewing equipment utilization and maintenance needs | Food and life-sciences teams monitoring shipment conditions, Shippers selecting validated monitoring devices and services | Supply-chain teams seeking item-level location and condition visibility, Inventory and reusable-asset operations deploying Pixels and network infrastructure |
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| Target company sizes | smb, mid-market, enterprise | smb, mid-market | enterprise |
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Not seeing a capability here? Ask the provider whether it is available for your needs.
For retailers and ecommerce, this category may support an adjacent or specialized need rather than a core daily workflow. Its usefulness depends on the work involved and whether it complements an existing system.
Asset Tracking Software for retailer ecommerce buying guidance
At a glance: Asset tracking identifies and records the status or movement of reusable or operational assets—such as returnable transport items, trailers, containers, chassis, tools, and equipment—using identifiers and observations captured through processes or technologies such as scans, tags, GPS, or partner events. Identification, event sharing, and precise live location are different capabilities; the asset type and deployment determine which evidence is available. Global Returnable Asset Identifier (GRAI); GS1 EPCIS: enabling visibility with real time information on supply chain events; GS1 Traceability standard, version 1.3.0
Common workflows
- Identify reusable transport equipment: Define a durable identity for each returnable asset, decide whether the business needs class-level or individual tracking, assign ownership, and specify how tags or labels survive normal handling. GS1 describes GRAI as a key suited to reusable transport items and transport equipment; adopting an identifier does not itself locate the object. Global Returnable Asset Identifier (GRAI)
- Capture handoffs and location events: Map the business events that matter—dispatch, loading, receipt, transfer, inspection, return, or loss—and identify which party records each event and when it is exchanged. GS1 EPCIS describes sharing visibility-event data about objects, time, place, and business context; the source does not imply continuous GPS tracking. GS1 EPCIS: enabling visibility with real time information on supply chain events; GS1 Traceability standard, version 1.3.0
- Select an observation method for the operating environment: Compare scan points, RFID read zones, cellular or satellite devices, power options, coverage gaps, and maintenance responsibility against asset value and route. Separate an identifier or last reported event from a current position estimate and test how stale, duplicated, and missing events are shown. Global Returnable Asset Identifier (GRAI); GS1 EPCIS: enabling visibility with real time information on supply chain events
Questions to ask providers
- What asset classes, individual units, and ownership boundaries are in scope, and which identifier is retained over the asset's life?
- Does the proposed method report an event, an approximate last-known location, or a continuously sampled position, and what is the evidence source for each?
- Which scan, tag, gateway, device, power, network, roaming, and replacement components are included in the design and quote?
- How are missing, duplicated, delayed, out-of-order, and contradictory asset events reconciled across carriers, 3PLs, and customer systems?
- What permissions, retention, data export, partner access, device security, and decommissioning controls apply to the tracking records?
- How will the pilot measure identifier-read rates, event completeness, location age, battery service, and recovery workflow without extrapolating beyond the tested routes?
Frequently asked questions
What counts as an asset for tracking?
A supply-chain asset can include reusable transport items, transport equipment, tools, or other identified objects. GS1's GRAI key is especially suitable for reusable transport items and transport equipment; buyers still need to choose what their own asset register covers. Global Returnable Asset Identifier (GRAI)
Is asset identification the same as GPS tracking?
No. An identifier labels which object is involved, while GPS or another observation method may report a position or event. GS1 GRAI describes an asset key, and EPCIS describes visibility-event sharing; neither by itself promises continuous GPS coverage. Global Returnable Asset Identifier (GRAI); GS1 EPCIS: enabling visibility with real time information on supply chain events
What is EPCIS used for?
GS1 describes EPCIS as a standard for sharing supply-chain visibility-event information about physical objects and business events. It can support event exchange between applications and trading partners, but a buyer must still define which events, identifiers, interfaces, and responsibilities apply. GS1 EPCIS: enabling visibility with real time information on supply chain events
Should a business track a container, trailer, and tractor in the same system?
They may be connected operationally but have different owners, identifiers, devices, and observation patterns. Model each asset type separately, then test how a system links a trailer or container to a load and journey without treating a powered-vehicle telematics feed as proof of cargo position. Global Returnable Asset Identifier (GRAI); GS1 EPCIS: enabling visibility with real time information on supply chain events
Can asset tracking prevent theft or guarantee recovery?
No tracking standard or category definition guarantees prevention or recovery. A buyer should evaluate alert coverage, power, communications, response ownership, police or insurer procedures, and actual incident evidence before assigning an expected outcome. GS1 EPCIS: enabling visibility with real time information on supply chain events
How should a tracking pilot be measured?
Use a defined asset population and route sample, and separately measure identity match, event completeness, observation freshness, coverage gaps, device servicing, and exception resolution. Do not generalize one pilot's route or asset mix to all operations. GS1 EPCIS: enabling visibility with real time information on supply chain events; GS1 Traceability standard, version 1.3.0
Sources (3)
- Global Returnable Asset Identifier (GRAI) — GS1
- GS1 EPCIS: enabling visibility with real time information on supply chain events — GS1
- GS1 Traceability standard, version 1.3.0 — GS1